Influence : mastering life's most powerful skill
(Audiobook on CD, Book - Regular Print)

Compact discs.

Teaching Company: 5972 (course number). Additional nos. on discs (PC5972A), disc container (IC5972A-01), and course guidebook (PB5972A).

Includes bibliographical references in guidebook.

Lectures by Kenneth G. Brown, the University of Iowa.

Influence and persuasion aren't just abstract concepts of interest exclusive to psychologists and sociologists. Rather, they're a fundamental part of your everyday life. Whether you realize it or not, you're constantly surrounded by people and groups trying to influence the way you think, act, and feel. Now, in Influence: Mastering Life's Most Powerful Skill, discover everything you need to tap into the hidden powers of influence and persuasion--and use them to enhance your personal and professional life in ways you never thought possible. Delivered by award-winning Professor Kenneth G. Brown of The University of Iowa, an expert in management and a certified Senior Professional in Human Resources, these 12 lectures will teach you in clear and accessible language how and why influence works. Packed with eye-opening scientific and sociological experiments, case studies from fields including business and politics, practical exercises to test your skills, and more, this course will show you how to harness the power of influence at home, at work, at the store, in your social life, and anywhere else you may need it.