Catalog Search Results
Author
Publisher
Not Supplied
Pub. Date
Not Supplied
Language
English
Formats
Description
"The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies...
Author
Publisher
Business Expert Press
Pub. Date
Not Supplied
Language
English
Description
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your website so that they can be found in search. The next step is to use the other delivery platforms...
Author
Publisher
Wiley
Pub. Date
Not Supplied
Language
English
Formats
Description
Find out how to apply learning science in online classes
The concept of small teaching is simple: small and strategic changes have enormous power to improve student learning. Instructors face unique and specific challenges when teaching an online course. This book offers small teaching strategies that will positively impact the online classroom.
This book outlines practical and feasible applications of theoretical principles
...11) Guerrilla marketing on the Internet: the definitive guide from the father of guerrilla marketing
Author
Publisher
Entrepreneur Press
Pub. Date
c2008
Language
English
Author
Series
Pragmatics and beyond volume new ser. 131
Publisher
John Benjamins
Pub. Date
2004
Language
English
