The father of spin : Edward L. Bernays & the birth of public relations
(Book - Regular Print)

"An owl book."

Originally published: 1st ed. New York : Crown Publishers, 1998.

Includes bibliographical references (pages 271-277) and index.

The author presents a revealing portrait of a man who, more than any other, defined and personified public relations - a profession that today helps shape our political discourse and steer our commercial choices. Drawing on interviews with primary sources and voluminous private papers, this fascinating book tells of Bernay's great campaigns, including his precedent-setting work for the American Tobacco Company that helped convince a generation of women to light up; how he and his client, the United Fruit Company, helped engineer the overthrow of the socialist regime in Guatemala in the 1950s; and how he borrowed ideas from his uncle Sigmund Freud to push people to buy products they didn't need. --from back cover.