Www.advertising
(Book - Regular Print)
Author
Published
New York : Watson-Guptill Publications, [2003].
Physical Desc
192 pages : color illustrations ; 24 cm.
Status
More Details
Published
New York : Watson-Guptill Publications, [2003].
Format
Book - Regular Print
Language
English
Notes
General Note
Includes index.
Description
Publisher's description: The web has opened previously unimaginable doors for marketers and ad designers alike. Advertising on the web is generally cheaper than other media--and for the money, more likely to reach a much wider audience. However, successful web advertising must present a mix of form and function, appear attractive and compelling, and provide an inescapable reason for looking, reading, and making that vital click-through to the advertiser's website. With 50 dazzling full-color illustrations highlighting some of the web's best advertising campaigns, www.advertising offers a comprehensive look at an expansive and exciting medium and reveals dozens of surefire strategies for advertising success. Readers will find in-depth explanations of web-authoring software; fantastic effects like animation, banners, and mouseovers; and the myriad other digital tools available. They'll also discover winning, easy-to-learn techniques to help create memorable and successful web advertising. This important addition to the Design Directories series is an essential resource for every designer, advertiser, and marketer.
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Copies
Location | Call Number | Status |
---|---|---|
Embry-Riddle Aeronautical University Library - Circulating Collection | HF6146.I58A33 2003 | Find It Now |
Subjects
LC Subjects
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Citations
APA Citation, 7th Edition (style guide)
Adams, R. (2003). Www.advertising . Watson-Guptill Publications.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Adams, Richard, 1964-. 2003. Www.advertising. Watson-Guptill Publications.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Adams, Richard, 1964-. Www.advertising Watson-Guptill Publications, 2003.
MLA Citation, 9th Edition (style guide)Adams, Richard. Www.advertising Watson-Guptill Publications, 2003.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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